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vegan, clean, healthy, and honest

men’s personal care products that make you look and feel great, and that don’t empty your wallet


Transparent ingredients

All our ingredients are not only on our labels. They are also here in our website, social media, and accessible anytime. We also created a glossary below so our customers can understand the "why" and "what" we will NEVER 🤭 put in PUUR products.


We are transparent in our labeling and are here to answer any questions you have as a customer. We're made in the USA and are a team of honest and integrity based entrepreneurs and biohackers.

Clean, healthy, ethical

Our PUUR ingredients are all super clean. No toxins and no bullshit. We are here to please our customers and provide the highest quality ingredients at reasonable industry prices.

Innovation that Matters

We're constantly thinking of how certain formulae can be used in new applications. We also want to meet the growing needs of the modern man, who takes care of his mind, body, and self.

Passion for Men's Health

Why should women have all the great, clean products? According to market research, this is now changing and we offer men the same quality products for hair, bath, body, skin, and face that women can also use ... 😉 🤗


All our PUUR products are pure, and they have gone through extensive formula and FDA certifications. We have a 185,000 square foot manufacturing, QC and QA operations in St Petersburg, FLORIDA.

Fair Pricing

We looked at the pricing in the men's beauty care industry and were shocked. We believe in giving back and charging a fair price relative to our competition. We'll even hook you up with promos.


We're a new but trusted brand men count on and purchase every day for their needs. Come join our brand story and journey - we'd love to have you 🤗

These are all the things we will never place in PUUR products!

Sulfate is a salt that forms when sulfuric acid reacts with another chemical. It’s a broader term for other synthetic sulfate-based chemicals you may be concerned about, such as sodium lauryl (SLS) and sodium laureth sulfate (SLES).

A group of compounds used as preservatives in pharmaceutical and cosmetic products and in the food industry.  Parabens can interfere with the production of hormones.

MEA is derived from the fatty acids from coconut oil and monoethanolamine (MEA). Inhalation of MEA by humans is toxic.

Petrochemicals cause acute and chronic health diseases such as ulcer, allergy, cancer, and liver and kidney problems to the living beings.

    • Parafin wax.
    • Mineral oil. Toluene.
    • Benzene. Anything with PEG (polyethylene glycol)
    • Anything with DEA (diethanolamine) or MEA (ethanolamine)
    • Butanol and any word with butyl: butyl alcohol, butylparaben, butylene glycol.

Shown to damage the liver, kidneys, lungs and reproductive systems in animal studies, phthalates can be absorbed through the skin or inhaled. Scientists at government agencies in both the U.S. and Canada agree that exposure to the chemicals could cause a wide range of health and reproductive problems in people.

Triethanolamine (TEA), Diethanolamine (DEA) and Ethanolamine are clear, colorless, thick liquids with ammonia-like odors. When absorbed into the body over a long period of time, it can become toxic. Even short periods of exposure can cause allergic reactions, including eye problems and dry hair and skin.

Artificial colors and dyes are made from petroleum by products or from coal tar. The toxic side effects of colors in skincare is a controversial subject. They are thought to cause allergies, skin sensitization and eye irritation. … Artificial colors are also suspected of being carcinogens.

Formaldehyde. Formaldehyde is intentionally added to some products, such as keratin hair straighteners. …

    • Phenacetin. … Coal Tar. …
    • Benzene. … Mineral oils (untreated and mildly treated)
    • Ethylene oxide. …
    • Heavy Metals. …
    • Cadmium and its compounds.
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